With so many home trends, it is sometimes best just to go back to basics and approach your home and life with a minimalistic approach. Pure Collection focuses on just this and is a business built on being sustainable and empowering woman. Stephanie Viljoen is on a personal journey of minimalism, removing excess and clutter from all parts of her life and this ethos is something she pushes through in her wonderful brand. Eliminating the unnecessary, Pure Collection is ethically made and only uses high quality materials across their varied product range.

Growing up, both of Stephanie’s parents worked in the textile industry where her passion now became her purpose. The decision to start her own design and manufacturing label came naturally and with that her first brand. With Siblings Linen under her belt, in 2015 the doors to Pure Collection opened and Stephanie hasn’t looked back since. This luxury lifestyle brand sells functional lifestyle products and has an unparalleled passion for all things natural and beautiful! We are absolutely in love with the fact that the entire product range is made with such care and attention to detail – not only in the item produced but from where it is sourced and in the way it affects the environment too!

At SA Weddings we are absolutely in love with the beautiful linen products and bath and body items. The grape fruit scrub is just divine and leaves your skin feeling revitalised and soothed. Our Bride of the Year 2017 finalists were gifted beautiful pure linen kimonos from Pure Collection and wow were they impressed. Pure linen is so great for your skin – not only is it breathable but the tiny breaks in the fabric stimulate blood flow and promote pure relaxation. Sounds like a recipe for success to us!

With so much to choose from, Pure Collection has our minimalist home goals fulfilled. Browse through the gallery below to see more of Pure Collections incredible products.